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About Halo

Home / About Halo

Halo- Multiple Award Winner

Since 1986, Halo has been feeding millions of pets worldwide with their holistic approach to food-making. Using real whole meat, poultry or fish and sustainably sourced, non-GMO vegetables and fruits, Halo is able to meet your pet’s dietary needs during its different life stages. Absolutely, No Meat Meal* of any kind! Halo’s products are suitable for sensitive stomach, vegan and protein sensitivities. Halo has helped millions of pets worldwide to obtain optimal digestibility which helps in health improvement and health prevention for our pets.

Check your pet food label today! Not just the first ingredient but the second, third or forth ingredient. Is it a meat meal? If so, make the change today for a healthier pet.

*Meat Meal – is a primary ingredient in most dry cat food and dog food. It is made from taking slaughterhouse and factory remnants and/or waste materials that are not edible for humans, cooked and processed under high heat, and dehydrated into a dry powdery substance that goes into kibble.

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Healthy Pet
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Real WHOLE Meat
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Nutritious

Mission

HALO is committed to delivering exceptional cat food and dog food that you can trust and your pet will love. For over 30 years we have made very conscious decisions in how we make our pet food, who we source our ingredients from, and which animal welfare groups we partner with. We at HALO are pet parents ourselves, and like you, our pets mean the world to us. We believe that what you feed your pet has a big influence on their quality of life. Every day, we’re proud to do our part in bringing a healthy, nutritious, totally meal-free pet food to you and your pets.

What is a meat, poultry, or fish “meal”?

“Meat meal” is a primary ingredient in most dry cat food and dog food, and it is made from taking slaughterhouse and fish processing factory remnants that are not edible for humans, and cooking them, processing them under high heat, and dehydrating them into a dry powdery substance that goes into kibble.

Simply put, such meals are the rendered, high-heat processed, and dehydrated combination of non-human edible remnants from slaughterhouses and fish processing factories. Pet food companies often use these powdered “meals” for a simple reason…they are much less expensive than WHOLE meat, poultry, or fish. Learn why WHOLE protein is important for super digestibility.

The first ingredient isn’t the whole story

Many pet foods claim their first ingredient is meat, but look closely and most of their labels contain “chicken meal,” “fish meal,” or some other form of “meat meal” as a primary ingredient.

The ingredients list on pet food packaging is organized similarly to that of human food—with the ingredients listed by weight, starting with the highest. The catch is that weight is measured when the ingredient is added, before it is cooked. Fresh meat, poultry, or fish, in its whole form, contains a lot of water, while a rendered “meat meal” has been highly processed to remove most of its moisture. So while a “meat meal” often appears as the second or third ingredient by weight on most pet food bags, in actuality it represents a significant portion of the total “meat” in the recipe.

If what you want for your companion animal is the nutrition of WHOLE meat, poultry, or fish, it’s important to make sure that a “meat meal” is not one of the primary ingredients.

You Get What You Pay For

Pet food companies use powdered “meal” for a simple reason, it costs pennies per pound of protein, while the real WHOLE chicken that Halo uses costs $4-5 per pound of usable protein. We insist on real WHOLE meat, poultry, and fish because they are more digestible for your cat or dog, meaning your pet can use more of the nutrients in the food.

Testimonials

“Second purchase from seller. Very kind to answer my one million questions. Product is very good. Using it for the nice light smell and not it’s whitening properties. Lathers well. Dilutes well too. Dogs approve too :). Way cheaper than the smaller bottles that I brought previously.”

14kacheeks14

“My cat love the cat food. If you are try to buy cat food for your cat but do not know what brand to choose, try to buy halo holistic cat food.”

killedwolf

“Super high quality food. Very expensive but follows AAFCO standards and has added supplements.”

hafayus

“Received the treats well packaged in a box. No broken pieces. 2nd time purchases for good quality vegan treats. Will buy again. Thanks seller.”

d2sha

“Stunning Service: ordered at midnight, delivered before noon next morning. One of the best brands of clay litter and great value for a 4-pack. Will definitely buy again, thank you!”

zelphyne

“This is to commend them on their service! There was a miscommunication and I thought I didn’t receive the item. However, they resolved it so quickly and efficiently! I’m so pleased with their service!”

yanliwen

“Repeat purchases. Cat’s poo doesn’t stink with real nature, so it’s good food for those who don’t want your house or room to smell like poop on a daily basis.”

elbowcut

“Excellent product and great service standards.”

david daxltay

“Good products. Bought more to pass my mum.”

saufisalleh

“Item came by post in white envelope. Very affordable given the price and amount of food. Packaging was in order and arrived pretty fast. Haven’t fed my cat yet but I’m sure she will like it.”

andrea_s

“Ordered this for cat who frequently has diarrhea and this brand of kibbles really helped with that. Order arrived in just days too. (My cats like this flavour more than sensitive stomach flavour.”

quackers273

“With probiotics and easily digestible, my cat’s poop stink a lot lesser when he eats real nature. He’s now very excited to eat kibbles. Thanks for the halo samples!”

elbowcut

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