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  • About Us
    • About SG Pets
    • Brand Story
    • Mission & Vision
  • Brands
    • Boxie
    • Halo
      • About Halo
      • Halo Dogs
      • Halo Cats
      • Halo Samples
    • Nature’s Specialties
      • About Nature’s Specialties
      • Shampoo
      • Conditioner
      • Dips
      • Facial Wash
      • Optimiser
    • MicrocynAH®
      • About MicrocynAH®
      • Healthcare
    • Others
  • Products
    • Dog
      • Dry Food
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Brand Story

Home / Brand Story

Our Brand Story

Coming from a family of pet lovers, Rani remembers her first encounter sourcing for pet food with her brother for the family’s first pet, Ross, a Rottweiler. Whilst there was an abundance of pet food around, most were either highly processed or contained undesirable ingredients like corn, soy and wheat. Being avid pet lovers, Rani and her family were keenly aware of the importance of a good diet to ensure the pet’s health and a problem free old age.

Frustrated with the lack of access to wholesome good food for her pets, Rani and her brother embarked on a journey together to fulfil their passion and address the needs of pet owners here. Things were running smoothly for a number of years as pet owners saw the value of getting wholesome products for their pets and the company grew exponentially.

In 2009, Rani’s brother passed away suddenly leaving a vacuum behind in both the family and business. Through sheer grit and conviction, Rani preserved on, motivated by the inspiration to pass on the legacy her brother left behind.

Staying true to her beliefs, Ms Rani continued to advocate for the education and practice of natural and non-invasive health choices for pets. Taking a personal interest in ensuring the quality of products, she carefully curates every brand sold at the store to ensure they are products that she would not hesitate to give her own pets.

Today, with an international client base, she looks forward to her journey to continue to make accessible to all pet owners around the world a variety of products that are wholesome and beneficial to the long term health and well-being of the pets. Like she said, “Our pet’s life span is very much shorter than our own. We want to make each day count by ensuring that our beloved pets are able to spend the longest time with us in the best of health, even in their old age.”

This remains her biggest motivation today.

Testimonials

“Second purchase from seller. Very kind to answer my one million questions. Product is very good. Using it for the nice light smell and not it’s whitening properties. Lathers well. Dilutes well too. Dogs approve too :). Way cheaper than the smaller bottles that I brought previously.”

14kacheeks14

“My cat love the cat food. If you are try to buy cat food for your cat but do not know what brand to choose, try to buy halo holistic cat food.”

killedwolf

“Super high quality food. Very expensive but follows AAFCO standards and has added supplements.”

hafayus

“Received the treats well packaged in a box. No broken pieces. 2nd time purchases for good quality vegan treats. Will buy again. Thanks seller.”

d2sha

“Stunning Service: ordered at midnight, delivered before noon next morning. One of the best brands of clay litter and great value for a 4-pack. Will definitely buy again, thank you!”

zelphyne

“This is to commend them on their service! There was a miscommunication and I thought I didn’t receive the item. However, they resolved it so quickly and efficiently! I’m so pleased with their service!”

yanliwen

“Repeat purchases. Cat’s poo doesn’t stink with real nature, so it’s good food for those who don’t want your house or room to smell like poop on a daily basis.”

elbowcut

“Excellent product and great service standards.”

david daxltay

“Good products. Bought more to pass my mum.”

saufisalleh

“Item came by post in white envelope. Very affordable given the price and amount of food. Packaging was in order and arrived pretty fast. Haven’t fed my cat yet but I’m sure she will like it.”

andrea_s

“Ordered this for cat who frequently has diarrhea and this brand of kibbles really helped with that. Order arrived in just days too. (My cats like this flavour more than sensitive stomach flavour.”

quackers273

“With probiotics and easily digestible, my cat’s poop stink a lot lesser when he eats real nature. He’s now very excited to eat kibbles. Thanks for the halo samples!”

elbowcut

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